

2010 Campaign Spending







2010 Campaign Spending


2010 Campaign Spending


2010 Campaign Spending




2010 Campaign Spending










Partisan Voting Index by The Cook Report, http://www.cookpolitical.com/sites/default/files/pvistate.pdf



























Partisan Voting Index by The Cook Report, http://www.cookpolitical.com/sites/default/files/pvistate.pdf
Despite the recession, we have seen poll after poll show strong opposition to education budget cuts, especially those that result in job losses for educators and increased class sizes. Voters fundamentally believe that the way to make America strong economically is by ensuring our children are equipped with the skills necessary to be competitive in the global economy. In the West, candidates are using education in their paid communications efforts as a defining electoral issue.
In Colorado, Idaho, Nevada, and New Mexico, PNW polling shows voters favor approaches to balancing state budgets that avoid cuts to education spending.
o In Colorado, only 25% of likely voters favored cuts to state government spending if that meant cutting K-12 education. Only 16% of Colorado Hispanic voters favored the cuts. [1]
o In New Mexico, only 19% of likely voters favored cuts to state spending including education. Only 17% of New Mexico Hispanic voters favored the cuts. [2]
o In Nevada, 82% of likely voters oppose a proposal to cut $300 million from K-12 education.[3] 70% of Hispanic voters in Nevada believe that state funding for public should be increased.[4]
o Even in deeply conservative Idaho, 81% of likely voters opposed a plan to cut nearly $130 million from K-12 education.[5]
Social Issues Continue to Divide Republicans, and Turn off Independents
Conservatives may have overplayed their hand when it comes to social issues. They have sought to use issues such as abortion as a wedge, and it seems to be backfiring. The extreme position some candidates have taken on the abortion issue – outlawing it even in cases of rape, incest, and to protect the health of the woman – puts these candidates and their supporters far out of the mainstream of westerners. It also flies in the face of the anti-government rhetoric of the Tea Party.
Voters Strongly Support the New Energy Economy
The West has been on the front-line of both the emerging “new energy economy” and the debate over where to drill for oil and natural gas. Not only is the West rich in alternative energy resources but westerners understand how critical it is to become independent from foreign oil and to create jobs that can’t be easily outsourced overseas.
Immigration is Not a Top Issue for Hispanic or Anglo Voters
While conservatives are trying to use immigration as a wedge issue, western voters of all ethnic backgrounds and ideologies continue to rank jobs, the economy, and education as their top priorities. That said, PNW has found that western voters want Washington to take action and address immigration reform and border security. Nowhere is the evidence for this stronger than in Arizona. While a majority of voters supported Arizona’s controversial new state immigration law (SB1070), even more voters supported a comprehensive federal immigration solution. Voters supported SB1070, not because of the specifics of the law passed, but because they want to see federal government action on this issue.
o In Nevada, 50% of Hispanic voters said jobs and the economy is their top concern, while only 18% cited immigration.[18]
o In Texas, immigration was the 5th highest concern among Hispanic voters behind education, jobs and the economy, reducing household costs, and reducing the national debt.[19]
[1] Myers Research & Grove Insight Poll in Colorado; 600 Likely Voters Statewide; Mar 17-22, 2010
[2] Grove Insight Poll in New Mexico; 600 Likely Voters Statewide; Jan 7-22 2010
[3] Grove Insight Poll in Nevada; 500 Likely Voters Statewide; Jan 24-30, 2010
[4] Chambers Lopez & Gaitán, LLC, Grove Insight & Myers Research Poll in Nevada; 600 Hispanic Likely Voters Statewide; Aug 14-19, 2010
[5] Grove Insight Poll in Idaho; 500 Likely Voters Statewide, Mar 10-14, 2010
[6] Harry Reid Campaign, Department of Education video: http://www.mynews4.com/story.php?id=27445&n=122
Michael Bennet Campaign, Department of Education video: http://www.youtube.com/watch?v=rUKGym_iVYI.
[7] Chambers Lopez & Gaitán, LLC, Grove Insight & Myers Research Poll in Nevada; 600 Hispanic Interviews Statewide; Aug 14-19, 2010
[8] Michael Bennet Campaign, Student Loans video: http://www.youtube.com/watch?v=xnA1Y4NxCvY
DSCC Plan Video: http://www.youtube.com/watch?v=E0d1ZNOWdkI&feature=player_embedded
[9] Grove Insight & Myers Research Poll in Colorado; 600 Statewide Interviews with an oversample of 200 additional Hispanic voters; Sep 8-15, 2010
[11] Amendment 62 Supporters:
Ken Buck (Senate): http://www.nytimes.com/2010/10/07/us/politics/07abortion.html?_r=3
Dan Maes (Governor): http://www.danmaes.com/the-issues/ [Accessed Oct 12, 2010]
Cory Gardner (CD4): video located at http://coloradopols.com/showDiary.do?diaryId=11576
[12] DSCC, Reproductive Health video: http://www.youtube.com/watch?v=UC45R8y7gh8&feature=player_embedded
Michael Bennet Campaign, Reproductive Health video: http://www.youtube.com/user/BennetForColorado#p/u/15/8jgTySETM2U
[13] Myers Research Poll in Colorado; 850 Registered Voters; Dec 1-19, 2009
[14] Harstad Research Poll in AZ5; 500 Likely Voters; Sep 13-16,2010
[15] Harstad Research & Westen Strategies Poll in CO, NV, MT; 900 Likely Voters – 300 in each state; Oct 8-13, 2009
[16] Benenson Strategy Group Poll in Colorado; 600 Likely Voters Statewide; July 21-24, 2010
[17] Grove Insight & Myers Research Poll; 500 Statewide Interviews with an oversample of 100 additional Hispanic voters; May 6-12, 2010
[18] Chambers Lopez & Gaitán, LLC, Grove Insight & Myers Research Poll in Nevada; 600 Hispanic Likely Voters Statewide; Aug 14-19, 2010
[19] Grove Insight & Myers Research Poll in Texas; 500 Hispanic Likely Voters in Harris, Hidalgo, and Cameron Counties; Aug 24-31, 2010
A report from the Western Rural Development Center at Utah State University shows that the rapid population growth in the West is driven by people in metropolitan areas. In key suburban swing counties, two demographic groups are fueling Democratic success: college educated voters and Hispanics. These key suburban counties that flipped from Bush to Obama in 2008 have both.
2004 Kerry/2008 Obama/Net Shift
Although these areas may swing in 2010, the long-term future is favorable for Democrats.
The Influence of Hispanic Voters in the West Will Continue to Grow
Hispanics are the fastest growing demographic group in the country and their long-term influence in American politics will continue to grow over the next decade. As with all other demographic groups in the West, we expect their overall turnout to be lower than during the 2008 Presidential election. However, it is important to note that the population is young and their percentage of the voting population will continue to expand. Although Latino voters in the West have favored Democrats in the past, it is critical to remember that Latino voters are not a monolithic voting bloc in terms of language preferences, ideology, or issue priorities. Education continues to be a key motivator for this community as it connects a host of values that they rank highly: living the American dream, opportunity, and family.
o 92% say that they are proud to be an American;
o 84% say that they take care of elders in their families;
o 59% display the American flag on their home, car, or workplace.[3]
Independent Voters Remain Key to the West
Many western voters pride themselves as being more independent from political parties than voters in other regions of the country. In states such as Arizona and Colorado, a full third of the electorate are not registered with a political party but are registered as Unaffiliated or Independent.
In 2004, 2006, and 2008, these voters often made the critical difference in close elections up and down the ballot throughout the West. The elections of then-Governor Janet Napolitano (AZ-2002), then-Senator Ken Salazar (CO-2004), Governor Brian Schweitzer (MT-2004), Senator John Tester (MT-2006), Congressman Walt Minnick (ID1-2008), Senator Mark Udall (CO-2008), and Senator Tom Udall (NM-2008) are examples of successful Democrats that captured Independent voters. Independent voters chose pragmatic, non-ideological candidates who address the issues most directly related to quality of life: jobs, schools, conservation, and infrastructure like roads, water, and essential public safety services. To win Independent voters, the most successful candidates are seen as being above partisan politics and able to work together to accomplish their goals.
In this election, Independent voters are very much up for grabs. In a recent qualitative and quantitative research project conducted by PNW of these registered Unaffiliated voters in Arizona, Colorado, and Nevada, we found that they remain resolutely independent from party labels and are feeling extremely sour towards both political parties.
[1] Chambers Lopez & Gaitán, LLC, Grove Insight & Myers Research Poll in
[2] Grove Insight & Myers Research Poll in
[3] PNW 2008 Hispanic Voter Research Project; 2000 Likely Voter Interviews
[4] Grove Insight & Myers Research Poll in AZ, CO, NV; 900 Unaffiliated Voters; June 24-30, 2010
[5] Grove Insight & Myers Research Poll in AZ, CO, NV; 900 Unaffiliated Voters; June 24-30, 2010